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Chevy Classics! By Matthew C. Keegan, Tue Dec 6th
Chevrolet used to have an advertising campaign that
touted," Baseball, apple pie, and Chevrolet." Supposedly,
General Motor's largest division attempted to indoctrinate
consumers into believing that a Chevrolet was as mainstream as
Main Street, USA. In many ways this campaign worked. For
generations now the Chevrolet division has been serving up cars that
have been snapped up by Americans, particularly those seeking
their first car. Let's take a look at three Chevy classics that
have shaped the respected US automaker.
Corvette - In 1953, the Chevy Corvette was released
and the auto market hasn't been the same since. This two seat
ragtop paved the way for greater and lesser cars to enter the US
market including Chevy's own Camaro and Chevelle; Pontiac's
Firebird and GTO; Ford's Thunderbird and Mustang; the Dodge
Charger; Plymouth Cuda; AMC Javelin; Datsun 240Z; and a host of
other cars. For over 50 years, the limited production Corvette
has-been the "halo" car for Chevrolet and is now a favorite of
the baby boomer set.
Camaro - One of the original "pony cars" was the Camaro which, along with the similarly designed Pontiac Firebird, was GM's answer in 1967 to the Ford Mustang. After the 1964˝introduction of the Mustang, GM needed a response...and
badly! Pony cars were famous for compact size, speed, and 2+2
seating. Add in a convertible and you had a true California
cruiser. After 35 years of production, Chevy discontinued the Camaro while the Mustang is still being made.
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